
Branded Calling ID (BCID) from Tip Solutions lets callers manage their calling identity, gives called parties the trust and confidence they need to answer their calls, and improves call completion.
Enterprise callers implement BCID to make their calling efforts more effective.
Voice service providers make BCID available to customers who are looking for ways to increase the value they gain from their communication services.
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Identify Your Brand
Without BCID, many subscribers see a calling number that they don’t recognize on an incoming call. Subscribers are unlikely to trust or answer such calls.
With BCID, subscribers see a name that they know and trust. They are more likely to answer the call. This will improve the brand’s call completion rate.

Your Gateway to Branded Calling ID (BCID)

Tip Solutions platform is your key to unlocking the full potential of Branded Calling ID (BCID). As an authorized onboarding and vetting agent, Tip Solutions ensures that your business is verified and eligible to display its logo and brand identity on outbound calls. BCID gives businesses the ability to:
- Onboard with Ease: Our platform simplifies the process of acquiring Stir/Shaken certificates, verifying your business identity, and ensuring compliance with telecom regulations.
- Display Your Brand: With BCID, your verified logo and business information are shown on recipients’ handsets, ensuring that your calls are recognized and trusted.
- Enhance Customer Engagement: By showcasing your brand’s identity before the call is even answered, you increase trust, answer rates, and customer loyalty.
- Prevent Future Fraud: By issuing Stir/Shaken certificates on every call, you prevent bad actors from ever spoofing your numbers again.
Without branded calling, many subscribers see a caller name fetched from a third-party CNAM database. Such databases are often out of date. Callers want more control over how their brand is presented to the people they call.
With branded calling, callers control the brand name presented to called parties. Their calling identity is always up-to-date, accurate, and on-brand.
Branded calling can also display the brand logo and a call reason on supported handsets.
Branded Calling and STIR/SHAKEN Call Authentication
Brands can optimize call completion and call back by using branded calling and working with originating voice service providers that can provide a legitimate, full A-level attestation when authenticating their outbound calls using STIR/SHAKEN.
With branded calling, callers control the brand name presented to called parties. Their calling identity is always up-to-date, accurate, and on-brand.
- Branded caller name is more accurate than CNAM
- Can present a call reason and the caller’s logo image on supported handsets
- Eliminates SPAM Likely tags, so calls get through
- Ensures that branded calling information will not display on spoofed calls


BCID™ — The Most Secure and Trusted Branded Calling Ecosystem
BCID is the only industry-led, Branded Calling ID, standards-based Rich Call Data (RCD) ecosystem engineered to be secure-by-design and to deliver trusted, branded calls nationwide for enterprise businesses.
- Standards based end-to-end security
- Trusted ecosystem comprised of authorized partners who are vetted and audited
- Caller telephone numbers, display names, logos, and call reasons are independently vetted and verified
- Single uniform ecosystem ensures cross-network coverage
- Callers receive confirmation that their branded calling information was delivered
Tip Solutions is an Authorized BCID Onboarding and Vetting Agent
Our overall solution generates the cryptographic signature on the SHAKEN PASSporT that confirms a BCID call has been properly vetted and validated by an Authorized Partner. Terminating Service Providers rely on this signature to know which calls contain vetted display data they can trust to convey to their customer handsets.
BCID™ is a service mark of CTIA — The Wireless Association.